Identifying the Opportunity
Needs assessment and gap analysis
Community and stakeholder consultations
One of the best ways to understand where a partner could complement your activity is by listening to the communities and stakeholders that are important. This will give you a user-led view of needs and gaps.Engage key stakeholders, including young people, and those that influence them at different societal levels. This is important to establish early on to foster ownership and sustainability.
Consultations should aim to:
- Gather Insights: Collect perspectives on gender norms, challenges, and opportunities for media-driven change.
- Understand Culture: Enhance comprehension of cultural frameworks and motivations that shape attitudes, beliefs, and behaviours.
- Promote Inclusive Dialogue: Provide a platform for marginalised voices in media and gender norms discussions.
- Encourage Reflective Practice: Motivate media creators and stakeholders to examine their biases and preconceptions.
- Identify Early Adopters: Unite individuals championing gender equality to form a supportive network modelling positive norms.
- Facilitate Open Dialogue: Encourage public discussions to challenge uniform beliefs and redefine acceptable behaviours within the community.